One of the most coveted conferences to attend is the PURE conference in Marrakech. The conference committee scours the world for the best of the best and it shows. All of the suppliers are top notch. Perfect for learning about new destinations, hotels, camps, destination management companies, and most importantly new experiences. PURE is about experiential travel. I am privileged to be going and I hope to share my experience with my clients and friends. They are the ones that will benefit as much as I will.